ambielectric

Marketing Olfactory Marketing

What is olfactory marketing?

Olfactory marketing is not limited to a sales strategy, it is a way to provide a multisensory experience that fosters a deep and lasting connection with consumers.

This powerful tool can translate into an increase in sales of up to 30%, activating one of the most powerful human senses: smell, known for its persistent link to long-term memory.

By filling your commercial space with a distinctive scent, you can reach your audience on a deeply rooted emotional level, solidifying your brand's identity and presence in their minds. The professional display of a pleasurable fragrance can foster undeniable customer loyalty and provide an enriching experience for all who visit.

In our commitment to harnessing the emotional power of scent, we assist our clients in creating authentic and lasting environments and eradicating unwanted odors. Our team of expert perfumers is trained to create any custom scent to represent your brand, while our dedicated staff installs and maintains the aroma diffusers, ensuring your space always emanates a fresh and inviting fragrance.

Current Examples of Olfactory Marketing

Our sense of smell is a powerful tool that can influence up to 70% of our daily emotions and behaviors. Here are some examples of how various companies have used olfactory marketing to improve their customer experience and increase their revenue.

Airlines

Emirates Airlines, for example, has created a distinctive scent that combines the smell of roses and sandalwood.

Roses and Sandalwood

This scent is diffused in its lounges and sprayed on towels given to passengers before takeoff, creating a unique and memorable sensory experience.

Casinos

In the casino world, the Bellagio Hotel and Casino in Las Vegas found that...

53%

...gambling revenue increased by 53% when a slot machine area was scented, while unscented areas showed no change.

Crayons

The scent of Crayola crayons is so distinctive that 85% of consumers experience childhood memories when smelling them.

Emotional Connection

This emotional connection has led the company to launch a line of crayon-scented pens.

Museums

London's Natural History Museum has used scent marketing to enhance its visitors' experience by recreating the smells of the dinosaur era.

15 million

This innovative approach has attracted more than 15 million visitors a year.

Babies

The baby product brand Dodotis uses the scent of chamomile in its products because it is a fragrance associated with calm and comfort.

53%

This scent is not only pleasant for babies but also creates a positive association for parents.

Clothing Stores

Stores such as H&M, Pull & Bear, Massimo Dutti, and Stradivarius use scent marketing in their stores to create a more enjoyable and memorable shopping experience.

Brand Experience

Many of these stores also infuse their products with their signature scent, bringing the brand experience into the customer's home.

Finally, in the healthcare sector, dental clinics and medical offices are using calming scents to reduce patient anxiety and increase customer satisfaction. As a result, a decrease in appointment cancellations and an increase in customer satisfaction have been observed.

Creating an Odotype: Your Brand's Aromatic Signature

Olfactory Marketing goes beyond simply creating a pleasant environment, it's about forging an emotional connection with your customers through a unique and distinctive scent. This scent, known as an odotype, becomes your brand's olfactory signature, creating a powerful and lasting association in your customers' minds.

Science tells us that the sense of smell can influence up to 75% of our daily emotions and plays a crucial role in our memory. Unlike our other senses, smell is processed directly by the limbic system, the part of the brain responsible for our emotions and memories. This means that scents can have a direct and powerful impact on our emotions and decisions.

At Ambielectric, we are experts in creating unique and memorable odotypes. We understand that an odotype is not simply a pleasant scent, but a fragrance that reflects your brand's values and personality. It's not about adding the aroma of coffee to a coffee shop or freshly baked bread to a bakery, but rather offering a unique and memorable fragrance that aligns with your brand.

A well-designed odor type can have a significant impact on your business. Studies show that a well-scented store can increase sales by up to 70%. But beyond boosting sales, an odor type can improve brand perception, increase customer loyalty, and make your business unforgettable.

At Ambielectric, our specialty is creating unique odor types that reflect the essence of your brand. We work hand in hand with our clients to develop an aromatic signature that aligns with their tastes and the image they wish to project.

Once we've created your odor type, we help you integrate it into your spaces through our various fragrance systems. Whether through our electric air fresheners, reed diffusers, misting systems, and more, we ensure that your signature fragrance is effectively diffused throughout your spaces.

It's important to note that an odor type isn't simply a pleasant scent; it's a powerful marketing tool that can improve your brand perception, increase customer loyalty, and make your business unforgettable.

Creating an odor type for your brand is an investment in your customers' experience and the future of your business. At Ambielectric, we're ready to help you create the perfect signature fragrance for your brand. Contact us today to find out how we can help you create an unforgettable atmosphere with your own odor type.

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